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The story of KAOS

KAOS was founded by sisters-in-law Gineline and Mette when they became parents themselves and missed baby gear that combined design, function, and sustainability.

Our story

When we became parents, we tried to put into words what life with little ones really felt like. The answer was simple: it’s just KAOS – a beautiful chaos of love, emotions, and baby gear.

We started KAOS after realizing how overwhelming it was: so many things to buy, so expensive – and with so little attention to design or sustainability. We knew it could be done differently.

From day one, we’ve designed for ourselves. Every product has been shaped by our own needs as parents raising small children in the middle of a modern, hectic Oslo life. Every detail is there for a reason – born out of experience and what we truly missed.

Our mission is simple: to make life with kids easier – with style and sustainability at the core.

When you choose KAOS, you’re choosing products created to make parenting simpler. Not every smart detail is obvious at first glance, but you’ll notice them in use. Like the kindergarten backpack that’s deep enough so the lunchbox can sit flat – no mess, no stress. It’s these small touches that bring peace of mind to parents.

For us, sustainability isn’t about perfection. It’s about making better choices – even when they take longer or cost more. We believe in continuous progress. That’s why every KAOS product is designed with our children, and future generations, in mind.