KAOS is made for parents – by parents

This is KAOS Brand Story.

As new parents, we were shocked when we realized how many things we had to buy. They cost a fortune, had a short lifespan, were poorly designed, and lacked essential functionality. They were not produced sustainably either.

We decided to do something about this. And so KAOS was launched in 2015.

team kaos

Our need as parents

With a strong commitment to creating better products and with great respect for the planet and the environment, we launched KAOS in 2015. We originate from communication, design, and digital branding, and we launched our own online store and our first product, the KAOS Ransel, in 2015. The first batch of bags was delivered in the garage facility under our apartment. Our first warehouse was our living room, and we packed orders in the evenings after the kids were put to bed. All the products we have developed have come from a real needs we’ve had as parents, and with an undeniable urge to change an industry for the better.

A small family business with great ambitions

A lot has happened since the launch of KAOS Ransel in 2015, but we are still the two founders + 3 fulltime employees who do everything. We have developed a range of products, and we have more in progress. We are continuously developing our collection.

From being a side project alongside other jobs with a warehouse in the living room, we quit other jobs and went all in to build KAOS in 2016. Since then, we have had an online store and physical showroom in Oslo, and a warehouse in Sweden that ships orders to Europe in 1-3 days. We work directly with B2C via our own website because we are passionate about telling why we do what we do. And we work with selected wholesale partners in Europe that align with our values.

Strong values

KAOS was established by Gineline Kalleberg and Mette Bordal Hansen when they were looking for products that could make everyday life with kids easier. Along the way, they discovered a great need for the entire industry to improve. KAOS was launched in 2015 and has since then been relentlessly concerned with building a brand with a strong value base.

Our mission

KAOS is packed with clever functionality to make life with kids easier, disguised in timeless, Scandinavian design.

We are ambitious and dedicated and work towards a vision that motivates us every single day.  We push forward sustainable innovation, and disrupt the industry with our research to find better ways to design, produce and reuse.

We will never stop improving

The world is constantly changing and things are changing fast. We must keep the same pace. We will never stop developing and improving, be it everything from the choice of materials to functionality or the way we distribute.

the future generation

We will make choices that are in the best interests of the children and their future

As parents, you want the best for your child. This was also our motivation with KAOS. We will always make choices that enable children to be safe and happy for the future. This relates to everything from safe products, to the choice of materials, and to how we can produce and distribute with as low an environmental footprint as possible.

Sustainable innovations

We will not just make things because we want something nice, we will drive innovation for the good of tomorrow. We identify needs and challenge the status quo. We design smarter and produce more sustainably, so you can get better alternatives. KAOS gives you things that last longer and ultimately: allows you to buy fewer things.

Read more about our recycled plastic textile here

Read more about our zero waste wood manufacturing

Learn about the KAOS Pawn & deposit

Work hard, play hard

KAOS is not a job, but a lifestyle, and we love it. To succeed, we must invest hard work, 24/7. We always need to add some fun to make the most out of our work. We must follow our hearts and never underestimate the gut feeling. We must be fearless. A smile and a good laugh are often the best medicine.