team kaos

Hey there!

As new parents, we were shocked when we realized how many things we had to buy. They cost a fortune, had a short lifespan, were poorly designed, and lacked essential functionality. They were not produced sustainably either.

We decided to do something about this. And so KAOS was established.

Our vision

KAOS makes parents’ everyday life better, for the good of the children, and with great respect to the future.

We are ambitious and dedicated and work towards a vision that motivates us every single day. The vision will be realized by designing smart, sourcing sustainable, and producing responsibly. For the joy of parents, for the good of the children, and with great respect for the future. No compromise.

Our values

KAOS is built on strong values

KAOS was established by Gineline Kalleberg and Mette Bordal Hansen when they were looking for products that could make everyday life with small children easier. Along the way, they discovered a great need for the entire industry to improve. KAOS was launched in 2015, and has since then been relentlessly concerned with building a brand with a strong value base.

We will never stop improving

The world is constantly changing and things are changing fast. We must keep the same pace. We will never stop developing and improving, be it everything from the choice of materials to functionality and the way we distribute.

We will make choices that are in the best interests of the children and their future

As parents, you want the best for your child. This was also our motivation with KAOS. We must always make choices that enable children to be safe and happy. This relates to everything from safe products to the choice of materials, and to how we can produce and distribute with as low an environmental footprint as possible.

We take great responsibility

We will not just make things because we want something nice, we will drive innovation for the good of tomorrow. We identify needs and challenge the status quo. We design smarter and produce more sustainably, so you can get better alternatives. Things that last longer and ultimately: allow you to buy fewer things.

We believe in radical openness

Being open and honest makes us better. We invite our customers to join in developing KAOS, because just like us, they are parents and know what they want. We want every customer to understand what we do and why we do it, there is no hidden agenda. You need to know who you are shopping from. In order for you to know what you pay for, we offer full transparency about prices, materials, and manufacturers.

Work hard, play hard

KAOS is not a job, but a lifestyle, and we love it. To succeed, we must invest hard work and keep it real. And we always need to add some fun to make the most our of our work. We must follow the heart and the gut feeling, and be fearless. Never underestimate the value of a smile and a laugh.