As new parents, we were shocked when we realized how many things we had to buy. They cost a fortune, had a short lifespan, were poorly designed, and lacked essential functionality. They were not produced sustainably either.
We decided to do something about this. And so KAOS was established.
With a strong commitment to creating better products and with great respect for the planet and the environment, we established KAOS in 2014. We originate from communication, design, and digital branding, and we launched our own online store and our first product, the KAOS Ransel, in 2015. The first batch of bags was delivered in the garage facility under our apartment. Our first “warehouse” was our living room, and we packed orders in the evening after our “real job” had been overcome over and the kids were put to bed. With babies in our arms, we were in the middle of our own target group. All the products we have developed have come from a real need we’ve had as parents, and with an undeniable urge to change an industry for the better.
A lot has happened since the launch of KAOS Ransel in 2015, but we are still the two founders + 1 fulltime employee who does everything. We have developed a number of products, we have more in progress and we are continuosly developing the products we already have.
From being a side project alongside other jobs with a warehouse in the living room, we quit other jobs and went all in to build KAOS in 2016. Since then, we have had an online store and physical showroom at Bjølsen, and a 3PL warehouse in Sweden that ships orders to the whole world in 1-3 days. We work directly with private customers via our own website because we are passionate about telling why we do what we do. And to be honest: we can’t afford to sell only through retailers with the pricing strategy we have chosen. Everything we do is about serving our customers: KAOS will benefit you, your children and their future.
KAOS was established by Gineline Kalleberg and Mette Bordal Hansen when they were looking for products that could make everyday life with kids easier. Along the way, they discovered a great need for the entire industry to improve. KAOS was launched in 2015 and has since then been relentlessly concerned with building a brand with a strong value base.
KAOS makes parents’ everyday life better, for the good of the children, and with great respect to the future.
We are ambitious and dedicated and work towards a vision that motivates us every single day. The vision will be realized by designing smart, sourcing sustainable, and producing responsibly. For the joy of parents, for the good of the children, and with great respect for the future. No compromise.
The world is constantly changing and things are changing fast. We must keep the same pace. We will never stop developing and improving, be it everything from the choice of materials to functionality or the way we distribute.
As parents, you want the best for your child. This was also our motivation with KAOS. We will always make choices that enable children to be safe and happy. This relates to everything from safe products to the choice of materials, and to how we can produce and distribute with as low an environmental footprint as possible.
We will not just make things because we want something nice, we will drive innovation for the good of tomorrow. We identify needs and challenge the status quo. We design smarter and produce more sustainably, so you can get better alternatives. KAOS gives you things that last longer and ultimately: allow you to buy fewer things.
Being open and honest was something we learned growing up. And we know honesty makes us better. We invite our customers to join in developing KAOS, because just like us, they are parents and know what they want. We want every customer to understand what we do and why we do it, there is no hidden agenda. You need to know who you are shopping from, to undertand what you are buying. In order for you to know what you pay for, we offer full transparency about prices, materials, and manufacturers.
KAOS is not a job, but a lifestyle, and we love it. To succeed, we must invest hard work, 24/7. So we always need to add some fun to make the most out of our work. We must follow our hearts and never underestimate the gut feeling. We must be fearless. A smile and a good laugh are often the best medicine.
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